Customer Service

I am writing this blog post from Anaheim, CA. Our team is exhibiting at the HAI HELI-EXPO 2014 conference. It has been a productive show for us, and I must say I am enjoying the weather – we won’t be getting this nice warm weather in Wisconsin until May!
Meetings and press conferences take up a lot of my time at conventions. Several times in the past two days, I had a company say, “Customer satisfaction is now a priority for us.”

I can’t understand how a company that has been around for a long time says it now wants to focus on customer satisfaction. Shouldn’t customer satisfaction be the main priority from day one? How can a company survive for decades if customer satisfaction isn’t a priority? You can have a great product, and invest in research and development, but how can you truly thrive if you don’t focus on your customers?
The answer is they may survive, and may even thrive. But imagine where they would be if they had that focus on excellent customer service from day one

We have been successful with D.O.M. magazine because of our focus on our customers – our readers and advertisers. We publish focused editorial that helps our readers become better leaders and managers. We give our advertisers a good venue to effectively get their message out to aviation maintenance decision managers.

Unlike some other publications, we have no investors to answer to, so we don’t have to worry about focusing on how much money they need to skim from the coffers. We don’t focus on publishing fluff articles that aren’t relevant to our readers in order to appease advertisers or woo potential advertisers.

We are at your service. If you have a topic you would like to see us cover in the magazine, let us know. We like to hear from you!

Thanks for reading!
Joe