Gulfstream Unveils Redesigned Website

Gulfstream Aerospace Corp. recently unveiled its redesigned website, Gulfstream.com. The website offers a new look, additional features, intuitive navigation, complete mobile optimization and increased multimedia content.

“Gulfstream.com provides a completely interactive experience for users. From aircraft information to product support search capabilities, the redesign is a true extension of our brand,” says Scott Neal, senior vice president, Worldwide Sales and Marketing, Gulfstream. “Gulfstream strives to create and deliver the world’s finest aviation experience and we know that means providing a multimedia experience that complements how we do business.”
Site visitors will notice the redesigned website is much more visual.

“We took a new approach, and we’re focused more on showing visitors what our aircraft can do, instead of them reading about it,” says Neal.

The aircraft section provides users with access to extensive product information, including virtual tours of all models, videos, high-quality digital photography to include inside the cockpit and 360-degree views of the aircraft, and interactive range maps. Users can view various cabin configurations, amenities that improve cabin experience, such as the Gulfstream Cabin Management System, and aircraft refurbishment options. The website also features a preowned inventory section.

“Customers can compare various models and essentially step inside the aircraft,” Neal says. “This supports the plane-buying process because they come through our doors with a good idea of what they want.”

In addition to improved performance, search capabilities, content organization and easier navigation, the site offers access to critical information from essentially anywhere in the world. The Support section connects users to Gulfstream’s product support network, and customers can view Gulfstream’s service centers and search for service centers by aircraft model. Technical publications can be downloaded from the site, and available product enhancements are accessible.

Other features include a Company section that connects people to Gulfstream careers, company history and community investment initiatives. Visitors can also find links to the Supplier Portal, MyGulfstream.com, GulfstreamImages.com, GulfstreamStore.com and GulfstreamNews.com.

“We want visitors to be more engaged, to stay longer, share their discoveries with others and connect with us more,” says Bill Shira, vice president, Brand Marketing, Gulfstream. “Whether you are searching for an aircraft, researching available safety features or looking for a job, no matter what the need, the website can provide the answer. This site is one of our primary faces to the world, and this redesign is a testament to our superior customer service.”

The site uses responsive design, ensuring it’s optimized for more devices to include smartphones, tablets and notebooks.