KNIPEX Tools Introduces New “Master of Craft” Brand Campaign
KNIPEX Tools North America introduces the new “Master of Craft” brand campaign in tandem with this year’s SEMA automotive show in Las Vegas, NV. The brand campaign will bring to life a true master craftsman in each industry segment the pliers manufacturer has an offering in. From automotive, electrical, plumbing, HVAC, aviation and many more, the storytelling will highlight how far each master of craft has come and the tools that helped them get there.